What we think

By Nick Marshall

Thoughts from Nick Marshall, CEO and Founder - Twistar. I am really passionate about startup ecosystems globally and it’s something we have witnessed first-hand at Twistar. They are amazing when they work well, but as with so many things the devil is in the detail.
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By Nick Marshall

As a customer feedback focused start-up, we thought we already knew exactly what our customers wanted from the start. In reality it has been a learning process for us as we have evolved as a company and a product. Here are some of the useful lessons we have learnt along the way. If you wan...
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By Nick Marshall

Thoughts from Nick Marshall, CEO and Founder - Twistar. Working in a start-up we deal with innovation on a daily basis, however it’s not always as exciting as it sounds and can, at times, be a laborious task. Firstly the fun part: Idea generation is easy. You sit down cal...
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